The very first film by Jean Eustache (1938-1981), freely inspired in a short story by Guy de Maupassant, unfinished and without any soundtrack.

The very first film by Jean Eustache (1938-1981), freely inspired in a short story by Guy de Maupassant, unfinished and without any soundtrack.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

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In a remote corner the day comes when López must settle debts with a relentless debt collector. After several failed attempts to comply and when all hope seems lost, an unexpected and tempting proposal arises...

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We don't have an overview translated in English. Help us expand our database by adding one.